My services fall broadly under a consultancy banner. You could think of me as something of a marketing “gun for hire”.
Simply put, I offer director-level marketing expertise that delivers what you need, when you need it.
I’ve worked in and around print for 20 years so it’s unlikely that you’ll have a marketing or business challenge that I haven’t encountered before.
These are just some of the ways I support clients.
-Philip Kotler
Marketing strategy
Business leaders are under pressure to retain existing customers, and to win new ones, which means marketing needs to be “front and centre”. But with limited resource, and often no in-house marketing function, today’s PSPs can struggle.
I work with MDs and management teams to provide marketing direction, winning strategies, effective campaigns, and proven tactics. It’s marketing from an industry expert that delivers tangible results from a standing start. All that without any of the recruitment costs, risk, overhead, or long-term commitment.
Marketing projects
If you’re looking to introduce a new product, have bought a new print engine, or are implementing a new solution, you’ll want to reap the benefit by getting it to market quickly.
When it comes to the latest print technologies and applications, I’m totally up-to-speed.
I have heaps of marketing experience around digital print, web-to-print, personalisation and multi-channel (cross-media), among others. Engaging with me on projects such as these means no learning curve and a swift return on your investment.
Events
The last few years has seen the number of live events across the printing industry plummet.
But trade shows, product launches, seminars and workshops are coming back with a vengeance. Your customers are keen to meet and interact again. When they do, you’ll want to be sure that you’re delivering value and making it worth their time.
I’m a marketer, who is also a print industry specialist and, whether it’s as a host, a presenter, a panel moderator or member, I can help.
