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Marketing in the print space.

Strategic marketing advice, campaign planning and management

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Print, Packaging and Direct Mail Providers

Generate new leads and cement meaningful relationships with your customers.

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Practical, professional, specialist help.

Need to generate leads? Worried about customer retention?

Marketing is not rocket science!

That’s probably not what you’d expect to hear from a marketing consultant. But that’s where I’m different. There’s no smoke and mirrors, and no jargon. Just practical and pragmatic common sense advice.

As a B2B specialist with proven expertise gained over 30 years, many of those wholly in the  print space, I know my stuff. And I relish a challenge. I like to talk, but am great at listening. Get in touch and let me see if I can help.

Marketing Strategy

Convinced that you need to be marketing your business but not sure how to do it?

We work with you to understand your objectives, analyse the most profitable elements of your business, and then put a plan in place to promote those. And we do it swiftly and efficiently.

Campaign Planning

We’re aware of the frustrations, and the roadblocks. Your time is precious, your people are busy, and you don’t have the resource in-house to make your plans a reality.

When you just want to get cracking, we identify the targets, determine the messaging, plan the “touches” and take all of that pain away.

Content Creation

Totally at home in the print industry, critically we “get” your customers too.

That means when it comes to writing brochure copy, website text or even social media posts and blogs, we speak their language, can turn it around quickly and without unnecessary recourse to you.

What do I know?

I’m Jacky Hobson, a professional (CAM qualified) marketer with both client- and agency-side experience gained over more than 30 years. With a career that spans marketing in IT, and then “new media”, I’ve operated almost wholly in the print space since 2002.

As well as working with my own Print Service Provider clients, I’ve played a key role in Canon Europe’s Essential Business Builder Programme (EBBP) for around 8 years, with many years working with Océ UK prior to that.

It’s unlikely you have a marketing challenge that I haven’t encountered before. Whether that’s finding new customers, selling the benefits of print, competing with the online channels, or implementing new technologies such as web-to-print or cross-media marketing solutions.

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What our clients say

In their own words...

“Jacky immediately grasped our needs and quickly developed and delivered a marketing plan that addressed the target market. She has a refreshingly practical no-nonsense approach and is highly reliable, ensuring projects are always completed on time.”

“Jacky brought a much needed and sound marketing strategy to the company.

Her initiatives provided inspiration for the whole business and led to us being a finalist in the British Print Excellence Awards.”

“Jacky is a great asset to have. Anyone looking for assistance in boosting their business profile, improving their professionalism and image and for help in bringing new customers on board, Up Marketing is an ideal partner.”

“Jacky has a thorough grasp of marketing strategy and is able to translate this to practical plans that deliver real results.

A real people person, her personality shines through in whatever work she undertakes.”