Marketing is not rocket science!
That’s probably not what you’d expect to hear from a marketing consultant. But that’s where I’m different. There’s no smoke and mirrors, and no jargon. Just practical and pragmatic common sense advice.
As a B2B specialist with proven expertise gained over 30 years, many of those wholly in the print space, I know my stuff. And I relish a challenge. I like to talk, but am great at listening. Get in touch and let me see if I can help.
Convinced that you need to be marketing your business but not sure how to do it?
We work with you to understand your objectives, analyse the most profitable elements of your business, and then put a plan in place to promote those. And we do it swiftly and efficiently.
We’re aware of the frustrations, and the roadblocks. Your time is precious, your people are busy, and you don’t have the resource in-house to make your plans a reality.
When you just want to get cracking, we identify the targets, determine the messaging, plan the “touches” and take all of that pain away.
Totally at home in the print industry, critically we “get” your customers too.
That means when it comes to writing brochure copy, website text or even social media posts and blogs, we speak their language, can turn it around quickly and without unnecessary recourse to you.
I’m Jacky Hobson, a professional (CAM qualified) marketer with both client- and agency-side experience gained over more than 30 years. With a career that spans marketing in IT, and then “new media”, I’ve operated almost wholly in the print space since 2002.
As well as working with my own Print Service Provider clients, I’ve played a key role in Canon Europe’s Essential Business Builder Programme (EBBP) for around 8 years, with many years working with Océ UK prior to that.
It’s unlikely you have a marketing challenge that I haven’t encountered before. Whether that’s finding new customers, selling the benefits of print, competing with the online channels, or implementing new technologies such as web-to-print or cross-media marketing solutions.